On Saturday we headed in the Bullring shopping centre in Birmingham city centre to do a spot of shopping – and meet the Honey Monster!

Sugar Puffs have recently been relaunched as Honey Monster Puffs, with 20% more honey and slightly lowered overall sugar levels. The Honey Monster is back and better than ever, and never mind the kids… my inner child was eager to meet him.

We got to have a hug and snapped some pics – Georgie wasn’t too impressed but then she is rarely a fan of any large costumes like this. Lydia was fascinated and just wanted to look at him – she gave him a big grin and a high five before we left though!

The Honey Monster & his helpers were kind enough to give the kids a goodie bag each before we left, and some samples of the new improved recipe cereal, which we tried out yesterday morning – I’m pleased to report we all enjoyed it very much, yummy.


The girls love their new Honey Monster toys, and Lydia has welcomed hers into the mountain of toys she sleeps with… I seriously have no idea how there is room for that child in her own bed. She even has an old sofa cushion in there and a purple fluffy monkey that is as big as her.
If you want to meet the Honey Monster & get your hands on some samples of the new & improved cereal, he’ll be touring major shopping centres in the Midlands throughout the end of January & February. You can find all the details of his tour at the end of this post.



You can meet the Honey Monster at any of these locations in the coming weeks:
DATE | VENUE | LOCATION |
31st Jan | Potteries Shopping Centre | Stoke On Trent |
1st Feb | Victoria Centre | Nottingham |
7th Feb | Westgate Centre | Oxford |
8th Feb | MK:Centre | Milton Keynes |
14th Feb | High Cross | Leicester |
15th Feb | Queensgate | Peterborough |
21st Feb | Gloucester Quays | Gloucester |
22nd Feb | CrownGate Shopping Centre | Worcester |
28th Feb | Merry Hill Shopping Centre | Dudley, W.Midlands |
1st March | Star City | Birmingham |



This looks like such a nice outing and I am totally jealous of the cuddly Honey Monster – I need one! x
Lydia has been cuddling hers non stop since we got it – she’s currently tucked up in bed with him napping as I type. It was a fun outing, we got to get a bit of retail therapy in as well and pick up some bits & pieces we wanted.